Analyzing the Impact of the Audis Daughter Ads to the 51st Super Bowl

Analyzing the Impact of the Audi's Daughter Ads to the 51st Super Bowl Audi’s â€Å"Daughter† Anyone who watches the news or goes on the internet or even just has friends knows that the United States is going through tough times now. A change in the presidency has put people in arms and riots and marches have broken out all across this great land. This nation has never been more divided. Which is what fueled many ads for the 51st Super Bowl including Audi’s â€Å"Daughter†. As a young blonde girl races through the street against her male friends, her father voices over his thoughts of the importance of her. He worries over how he will tell her what she is worth, specifically as a woman. She wins the race, and the father hopes for a future where people are not judged by their gender but by who they are on the inside. As the United States has broken out in multiple women’s marches across the country there is no better time than now to come out with a commercial that promotes women. As we dive deeper into this commercial and discover why it is popular we first must look at whether it is a central route or peripheral route. Because of the main message behind the blog and how it makes the audience feel I believe that it is a central route. There are no famous people or comical jokes, it’s a deep message that the audience gets behind. I feel that when ads try to go down this â€Å"route† they can either be a hit or miss. You can make everyone like your commercial if you add in a lot of famous people, beautiful pictures, or comedic effects. But if you have a deep message and most people don’t agree with it, then your commercial is surely going to fall flat. We all have â€Å"attitudes† towards ideas, specifically political ones like feminism. Luckily â€Å"girl power† is very strong right now, and the majority attitude towards it is a positive one, which is why this ad is popular. This commercial is definitely not about the â€Å"steak† and it’s not really about the â€Å"sizzle† either. We only briefly see the car at the end of the ad, the commercial is more about what that brand is for. Like coke is for happiness and friendship, Audi is for specifically â€Å"Equal pay†, and it also generally gives us the feel that it is for equality. That type of brand is something that people can get behind since they feel like they too are promoting equality. Which is why this commercial on is fulfilling â€Å"self-actualization† on Maslow’s Hierarchy of Needs. We want to good people who change things in the world and make it for the better. And if we join this ‘brand’ we can say that we are changing the world. This ad has positive oriented motives. It gives us a sense of hope as the man is at first worried that he won’t be able to tell his daughter all that she is truly worth, but then as the ad plays through he dreams of a day where girls are not worth any less than guys, and considers that that day is almost here. All of us has a mother or sister, if we are selves are not girls. When we consider our interpersonal influences we are all affected by equal pay and gender equality. And our culture, especially at this time in our nation’s history, is really pushing for it too. It might not seem obvious that an ad is more than just funny jokes or famous faces. Whether serious or funny, ads do things for a reason. They research their target audience thoroughly and strive to get into their mind and give them something that the viewers themselves didn’t even know what they wanted. We could have just gotten videos of women’s marches and Audi cars driving through supporting the events. Audi could have come out with so many other options, but instead, they gave us a father worrying about his young daughter. It’s almost like a call to action. She’s young, and she doesn’t realize that she may be worth less than her boy counterparts, but she doesn’t have worry about that. Because we can fix it. And that is what Audi sold to their audience.

Terrorism and just war Essay Example | Topics and Well Written Essays - 1250 words

Terrorism and just war - Essay Example Acts of terrorism involves arousing fright amongst the target population so as to push a particular political, social, cultural or a religious motive. The methodology for this involves killing random people. In the modern history, the usage war over terrorism has become a commonly used geo political jargon. The popularity and acceptance of this term within itself suggests the global feelings against terrorism. The random victims of terrorism are often referred to as innocent people who are disassociated with the cause of terrorism. The just war theory suggests the idea of innocence of the victims as a decisive factor in justifying a war. This innocence of the victims is the elements which make an act of terrorism unjust over a war wherein only soldiers involved are targeted. The larger philosophy of this innocence has to be however further analyzed. The thesis of this paper is that the concept of innocence of the victims of terrorism does not make terrorism theoretically unjustified as compared to that of war. It must be noted here that the paper does not intend to justify terrorism as a theoretically acceptable norm. â€Å"Just war theory provides normative content for ethical arguments about the resort to and conduct of war on the assumption, distinct from realism, that morality has a place in international politics—although like realism, it assumes that war is an enduring feature of world politics† (Crawford, 2000). It has been observed by several philosophers that the idea of innocence of victims as proposed by the Just war theory is often misunderstood (Walzer, 2006). Interestingly, the very word innocence provokes sympathy among the observers of war. For instance, the September 11 attacks on the World Trade Centre killing ‘innocent’ people was taken up quite sentimentally by the rest of the world. However, it must be understood that the meaning of the term ‘innocent’ proposed by the just war theory is quite differen t from that of the common perception of the sympathizers. It more or less means disassociated in the theoretical context. In other words, the word innocent in the war context refers to people who are not officially appointed by the system in war to engage in the war. In the context of a war between two countries, the people who are engaged are the soldiers who designated for the war by both the countries. All the other civilian people of both the countries enjoy the immunity of ‘innocence ’(Walzer, 2006). Theoretically just war is conceptually where only these soldiers are targeted and not other civilians. On the other hand, an act of killing people who are not directly involved in the cause is considered to be unjust and is termed terrorism (Walzer, 2006). Thus it is the nature of the victims that draws the line between a just war and an act of terrorism. In broader sense the nature of the victims is decided by their innocence as perceived by the just war theory(Walzer , 2006). However, the reality is that there are conceptual errors in the ways in which the whole theoretical concept of innocence is perceived by the critics. For instance, in the case of a war between two countries there are many soldiers who get killed who necessarily were physically engaged in the battle. There will be a wide range of services associated with a soldiers’ team who are victimized to death while supporting the team in the war front. However, these people do not

Pain management and hypnosis Term Paper Example | Topics and Well Written Essays - 2000 words

Pain management and hypnosis - Term Paper Example In such a way, the analysis will begin by attempting to define hypnotherapy and proceed to discuss the ways in which the practice of hypnotherapy is beneficial to the individual suffering from pain. As a means to accomplish such a task, a variety of medical journals and sources will be utilized so that a thorough and thoughtful analysis can be drawn as to overall efficacy of the practice within the context of medical treatment. The definition of hypnotherapy is of course itself a necessary step in seeking to understand what specifically the practice entails and what it does not. Due to the fact that a great deal of societal misconception continues to exist surround the use and application of hypnotherapy, there remains a great deal of unnecessary and ill-conceived biases with regards to its implementation. For purposes of the medical community, hypnotherapy can simply be defined as, â€Å"the use of hypnosis as a therapeutic technique†. Due to the simplistic nature of the defi nition, it leaves itself open to a broad variety of interpretations. As a means of countering this, hypnotherapy, as discussed in this brief analysis, will refer to the use and implementation of therapeutic hypnotic techniques by a licensed and trained physician. Within the more rigid construct that has been lain out above, one can understand that little room for interpretation of the means by which hypnosis will be achieved as a function of therapy exists. Such a rigid definition is itself highly necessary due to the level of misunderstanding and societal misconception surrounding the term. Though it is not the purpose of this brief analysis to engage the reader as to the incorrect societal and cultural interpretations of hypnotherapy that exist, the reader/researcher should at the very least be mindful of their existence as should the recommending/prescribing healthcare professional. When one considers the applications for hypnotherapy there are vast. Many individuals undergo hypn otherapy as a means to rid themselves of a bad habit, to face difficult or painful memories, or as a means to self enrichment or betterment. Many of these forms of meditation do not have roots in medical treatment (Patterson et al 2010). As such, this is one of the reasons that hypnosis as a therapy has had an uphill battle to achieve a degree of credibility. Whereas when one goes to an orthopedist, there is only one type of orthopedist that is offered - a medically licensed and rigorously trained medical professional. Such is not the same case for a hypnotherapist. Due to the fact that many different levels of hypnotherapists exist, it has been a common misconception that the practice itself is somehow associated with a pseudoscience that provides limited results if any. However, the fact of the matter is that if administered by a licensed professional, hypnotherapy itself can be a powerful tool in seeking to provide a level of pain management that traditional medicinal means canno t and with few if