The Environmental Management Issues Of Shivaji University...

4) MAXIMUM ENERGY CONSUMPTION AREA IN UNIVERSITY CAMPUS (% CONSUMPTION) The environmental management issues are one of energy management, which require to be looked at by facilities managers as part of their support to their organization s efficiency and well-being. In majority of higher educational institutions, Overall energy consumption is significant due to their large number of buildings. For accomplishing the energy performance of buildings significant targeting and monitoring of energy consumptions needed. Shivaji University is selected for analysis the energy consumption area in university campus. Shivaji University is located on the border of the historic township of Kolhapur (Maharashtra) India. Shivaji University is sited in green surroundings which spread over a 356 hectare area. Shivaji University, Kolhapur developmental activities and progress increase the energy demand by uses about 5333 KWH of electricity per day for their operation. The Energy consumption pattern of Shivaji University campus has been explained from March, 2008 to Mar ch, 2011 and a results were observed to show the electricity use pattern in the last three years. The different study areas of University campus are as follows. I. Departments: There are about 39 departments. For data collection all the departments have to be considered as well as monthly electricity bills. II. Laboratories: All Science Departments have one or more laboratories with an organized row of instrumentsShow MoreRelatedChemical Hazards43022 Words   |  173 PagesBack Next xxii Index Back Next National Disaster Management Guidelines Chemical Disasters (Industrial) i Index Back Next ii Index Back Next National Disaster Management Guidelines Chemical Disasters (Industrial) National Disaster Management Authority Government of India iii Index Back Next iv Index Back Next Member National Disaster Management Authority Government of India ACKNOWLEDGEMENTS I am thankful to the

ovarian cancer Essay - 478 Words

Of all gynecologic malignancies, ovarian cancer continues to have the highest mortality and is the most difficult to diagnose. In the United States female population, ovarian cancer ranks fifth in absolute mortality among cancer related deaths (13,000/yr). In most reported cases, ovarian cancer, when first diagnosed is in stages III or IV in about 60 to 70% of patients which further complicates treatment of the disease (Barber, 3). Early detection in ovarian cancer is hampered by the lack of appropriate tumor markers and clinically, most patients fail to develop significant symptoms until they reach advanced stage disease. The characteristics of ovarian cancer have been studied in primary tumors and in established ovarian tumor†¦show more content†¦By 1939, Schiller noted a histologic similarity to mesonephric tubules and classified these tumors as quot;mesonephromas.quot; In 1944, Saphir and Lackner described two cases of quot;hypernephroid carcinoma of the ovaryquot; and proposed quot;clear cellquot; adenocarcinoma as an alternative term. Clear cell tumors of the ovary are now generally considered to be of mullerian and in the genital tract of mullerian origin. A number of examples of clear cell adenocarcinoma have been reported to arise from the epithelium of an endometriotic cyst (Yoonessi, 289). Occasionally, a renal cell carcinoma metastasizes to the ovary and may be confused with a primary clear cell adenocarcinoma. Ovarian clear cell adenocarcinoma (OCCA) has been recognized as a distinct histologic entity in the World Health Organization (WHO) classification of ovarian tumors since 1973 and is the most lethal ovarian neoplasm with an overall five year survival of only 34% (Kennedy, 342). Clear cell adenocarcinoma, like most ovarian cancers, originates from the ovarian epithelium which is a single layer of cells found on the surface of the ovary. Patients with ovarian clear cell adenocarcinoma are typically above the age of 30 with a median of 54 which is similar to that of ovarian epithelial cancer in general. OCCA represents approximately 6% of ovarian cancers and bilateral ovarian involvement occurs in less that 50% of patients even in advanced cases. The association ofShow MoreRelatedBreast Cancer : Ovarian Cancer1359 Words   |  6 PagesOvarian cancer occurs in the ovaries but is hard to detect when the cancer is still in the first stage. There are many ways of treatment to cure ovarian cancer but is also costly. AJ is a young women who have ovarian cancer. She will undergo tests if she is positive for ovarian cancer. Survival rate are high so AJ might have a chance to be a survivor of ovarian cancer just like her mom. In this case will showing how a young girl found out that she have ovarian cancer and the treatments that sheRead MoreOvarian Cancer Essay1173 Words   |  5 PagesOne woman’s story that saved her from ovarian cancer. As a busy mother of two, working a full-time job as a primary schoolteacher, Paula Cann had plenty of reasons to ignore the subtle changes that were happening inside her body. Cann started noticed differences in urination and a small lump It began with something as simple as peeing more than usual. Cann noticed that she started having to go not only more often, but also with a new urgency. It got to the point that she could no longer enjoyRead MoreOvarian Cancer : Cancer And Cancer988 Words   |  4 Pages Ovarian cancer is a disease in which malignant or cancerous cells are found in the ovaries. The ovaries are two small organs that are located on each side of the uterus. The way cancer develops is when cells begin to grow out of control. Cancer cells are different from normal cells because they continue to grow and instead of dying, they create abnormal cells that form into a tumor. Woman around age 35-74, ovarian cancer is the fifth leading cause of death. The earlier this cancer is treatedRead MoreOvarian Cancer : Cancer And Cancer1577 Words   |  7 PagesOvarian cancer is also one of the cancer that is affecting millions of women in today’s world. The previous researches were claiming that ovarian c ancer comes from ovary cells. However, studies have found that ovarian cancer could be coming from fallopian tube. Dr. Burdette’s lab researched how fallopian tube can be contributing to ovarian cancer, and her research shows strong evidence of how does it occurs. It is very important to find a cure for ovarian cancer, otherwise deaths due to ovarian cancerRead MoreOvarian Cancer What is Ovarian Cancer? Ovarian cancer is the abnormal growth of malignant cells900 Words   |  4 PagesOvarian Cancer What is Ovarian Cancer? Ovarian cancer is the abnormal growth of malignant cells in the ovaries, the egg (ovum) producing part of the female reproductive system. Often, Ovarian cancer goes undetected until it has metastasized (spread) to the pelvis and abdomen. At this late stage, this cancer is difficult to treat. Ovarian Cancer ranks as the 11th most common cancer among women, and it is the 5th leading cause of cancer-related death for women. What different types of ovarian cancersRead MoreOvarian Cancer Case Study966 Words   |  4 PagesQuestion #1 The first primary genetic consideration is that the risk for ovarian cancer is 8%-24% for women with a BRCA mutation. This also implies that any child a woman with this mutation has, will have a 50% chance of inheriting the BRCA gene because they are autosomal dominant genes. (Norris, Spelic, Snyder, Tinley, 2009, p. 73) A second primary genetic consideration is that BRCA genes are autosomal dominant genes, which means that these genes are equally likely to be passed on to a femaleRead MoreOvarian Cancer : Development, Symptoms, Diagnosis And Treatment2191 Words   |  9 PagesOvarian Cancer: Development, symptoms, diagnosis and treatment. Ovarian cancer is the rapid and unregulated division of the ovarian cells and is referred to as the ‘most lethal gynaecologic cancer’ (1). Despite a small lifelong risk of only 1.3% in the general population and only a small proportion of 1.3% of all new cancers, ovarian cancer is the fifth-leading cause of cancer-related death in women (2). This essay will give an insight into the development of this type of cancer, the symptoms, diagnosisRead MoreThe Mortality Rate Of Ovarian Cancer1512 Words   |  7 Pagessystem. Ovarian cancer is located in the ovaries where uncontrollable multiplication of cancer cells occur (Garnick, 2014). Ovarian cancer is the fifth leading cause of death in women in the United States (Su, 2013). There are over 200,000 new cases each year worldwide and it is common in women over the age of 60 (Brain, 2014). The high mortality rate of ovarian cancer is caused by the lack of a screening techniques to detect it early on (Visintin et al, 2008). Epi thelial ovarian cancer, borderlineRead MoreOvarian Cancer : A Common Gynecological Cancer2539 Words   |  11 PagesOVARIAN CANCER by Jaymie Bailey SCIENTIFIC WRITING and CAREERS – BIOL 296 February 23, 2015 Epithelial ovarian cancer (EOC) is a common gynecological cancer that has affected many women of all ages. This disease is the leading cause of cancer related death and has killed many every year. Ovarian cancer is a disease in which cancerous tumors begin to grow in your ovaries and pelvic region and then spread further to other major organs. Fertility drugs, health habits, obesity and geneticsRead MoreTarget Therapy For Ovarian Cancer4240 Words   |  17 Pages Title: Targeted Therapy in Ovarian Cancer Authors: Hui Jun, Lim1 and William, Ledger2 Affiliations: University of New South Wales, Australia1, School of Women and Children’s Health, Prince of Wales Hospital, Sydney, Australia2 â€Æ' Abstract Among female-specific cancers worldwide, ovarian cancer is the leading cause of death from gynaecologic malignancy in the Western world. Despite radical surgery and initial high response rates to first-line chemotherapy, up to 70% of patients experience relapses

Mass Media Sociology Free Essays

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. We will write a custom essay sample on Mass Media Sociology or any similar topic only for you Order Now The mass media has brought upon a new era of idea’s and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society. Our main objective is to explore the mass media’s effects on society and see how the media has affected out way of life. Not to mention, compare the life styles of the previous and current generation. These are aims all sociologists focus on. The mass media is seen as a medium of communication, as well as a way of delivering messages and valuable data to the masses within a matter of seconds. As we move into a more technological era we see vast differences in culture, values and the basic change in the way of life. The traditional way of life is dying; in-depth valuable heritage is no longer being followed. Many state that the media has blemished society which has created disparity within our traditional way of life. We are human beings with the power to take in unlimited amounts of information. The human brain contains functions that may never even be discovered by scientist due to its complexity. However, today the media has created a massacre of learning abilities and incoherent the emotional intelligence of human beings. As individuals say that the mass media is a valuable tool to society and can create great changes, it is seen to debauch within society and the minds of the new generation. Over all we see that the media has a colossal negative impact in comparison to a positive affect on society. Socialization and society is one of the main aspects in co-relation to the mass media. As seen in the recent generation, norms, values and way of life has changed to a great extent in comparison to the past generations. Media has distinctly created its mark in the socialization process. The mass media has social, developmental and various other forms of mental effects on children. A very important aspect of media society has embraced is the fact that it brings upon great awareness and understanding of the world around us. The media has exposed individuals of all ages to different aspects of the world that the previous generation was not aware of. This vast revelation has educated the youth thus making them more aware and ingenious about the world they live. Media has delivered messages to the world in a matter of seconds, providing us with intelligence about recent events around the world. Although media may provide society with many advantages, the negative impact can have immaculate affects on society. Promoting bad habits such as smoking is a conspicuous negative impact on society. Adolescents’ smoking has become a big issue in today’s time. † Almost 20 per cent of Canadian teens (aged 12-19) currently smoke (daily or occasionally†. Statistics state that the numbers of smokers have been increasing since 1990. The media has portrayed cigarettes to be a social and â€Å"cool† factor in society. Many youth state that they have smoked under peer pressure. Adolescents try to fit in by smoking so that they are not out casted. As social creatures it is our instinct to be apart of society and belong to a â€Å"social group†. Another growing concern amongst the current generation is the amount of television watched and how it is affecting developmental and psychological thinking. Television has become a big part of society. As many parents work it is found that children, who are home alone when their parents are at work, watch TV as soon as they come home from school. This influences their thinking more then the outside world does. Not to mention that violence can be encouraged in the media. It is crucial to understand that when children are at that peek in their life, they tend to imitate what they see. A ponderous medium of media is video games in co-relation to violence. Video games encourage violent behavior in children as they are at a crucial stage of adaptation. Society as a whole has been immensely effected by the social realm. In the fashion world, it is media that creates the trends and genres of different types of clothes. This is seen as an identity. The fashion world markets their clothes to society thru the media. Using various sources such as, television, internet, newspaper and magazines. However there is a dark side to this industry. Today’s society faces controversy about women’s body figured. Size zero has become a behemoth  fad in the modeling world. The size zero topic has caused a revolution, women around the world trying to enter the modeling industry are now harming their bodies in countless ways in order to achieve the â€Å"ideal† body. Women today face a lot of criticism about their appearances due to the superficial ideology created by the media. This has rought a lot of criticism from feminist around the world who state that women have died from starvation only to model. Today’s world has stereotypes formed from various forms of media. Stereotypes have been created ethnicities and cultures. As growing individuals we see distinct relations between the two. When we see a certain ethnicity portrayed in a particular way we judgments tend to be formed en force them on that particular ethnicity. Eventually many individuals tend to conform to those stereotypes, thus them following the self fulfilling prophecy. This can be dangerous as people’s self esteems may be affected, not to mention this activity can be harmful to society. For example, many African American people are portrayed as criminals and therefore displayed as â€Å"harmful† people in the media and its various forms; many fear them as they are known for causing harm and disruption. As this stereotype changes perspective of this particular ethnicity they tend to act the way they are seen in the media as society already believes that they are that certain stereotype. Since the 20th century we have seen a sudden rise empowerment in women, especially in North America. Women all over the nation fought for their freedom of right and are till this day at war for equality. Feminist state that we are currently living in a patriarchal society, where men predominantly control society and its activities. Further more feminist quote â€Å"all knowledge learned by society is created by men, thus creating biases in favor of men and predominantly male oriented situations. The media enforces this knowledge, for one gender roles are enforced through the media to children and adolescents. Although these are promoted to adults to, there is no personality harm to adults. For example, little girls and boys are shown playing sports and with toys that are meant for them, thus enforcing a stereotype and certain gender role of the behavior that is expected from these children. Disney as we know it promotes these gender roles to a great extends, with classical story lines. This shows young children how women are powerless and the male figure rescues her. This perception is seen distinctly in different forms as the child grows up. During the Second World War women refused to go back to their original jobs after then men returned from the war. As an extreme of re-socializing women, the government sent out propaganda about how women we’re suppose to work in the homes and men to work in the factories. This is an extreme case of the media being used to change the perception of society. Feminist argue that media corrupted the minds of young women. Before the revolution women we’re allowed a double standard of being sex objects however suppressed in society and seen as the â€Å"second† sex. Women nowadays are objectified by society and seen as sexual objects in the eyes of men Culture and the commercial world play a significant role in the media world. Culture is denoted as a way of life for society. It consists of beliefs, behaviors, objects, and other characteristics common to the members of a social group. A valuable aspect of culture is communication as it is its central activity. Without communication there would be no society or groups as such. Communication is the core of every society and culture in the world. It can take on many forms from verbal to sign language to symbols. All these arranged in a proper manner deliver a message and contain meaning. This approach is often described as a structuralism approach, where the focus is on the analysis of the production of meaning. The term structuralism is a used to emphasize influence of society as a whole. As stated above culture and communication go hand in hand. When we compare the language used in the 19th and 20th century we see vast difference in the language and dialect. According to researchers the internet has changed our dialect, not to mention our way of typing. The internet has introduced short forms for various words and symbols to represent certain characteristics, as time passes by these characteristics are known to change the way we think. This type of change has affected our cognition. Literature has been restricted and we are made to expresses our selves in a matter of words, twitter for example restricts the amount of words being used to expresses one’s emotions and feelings. This type of change has taught society how to expresses them selves in a matter of a few powerful words. Another aspect of language is how the media has allowed people to express them selves and grow as individuals. However there is a big drawback to this, as society has started to connect to the world over the World Wide Web, there tends to be less face-to-face communication. Individuals connect over the internet thus, disrupting the socialization process. People tend to become more anti-social and keep to them selves. Youth cultures and sub-cultures are a reflection of the media; today we see many youth cultures forming sub cultures within them selves. Many of them differ in various aspects; these subcultures are formed in order to rebel against the adult culture and their way of life. When adolescents form these sub cultures they find comfort and a sense of belonging. As the media is the predominate cause of youth sub-cultures, they portray what they want to see in the current generation. The hypodermic syringe theory states that the media feeds society what they want and society accepts it without any questioning, it is a medium of message which can causes changes within a time span of a few minutes. The results can be drastic and cause massive changes in society. Not to mention, as adolescents may apply these norms and values in their adult lives. Mass media is fast growing field, the commercial world has experiences massive amounts of development in this sector due to the rapid increasing demand. As we can see, there are many highly regarded media jobs in the commercial world today. These jobs are important to the media sector as the skills and requirements are very different in comparison to traditional jobs. Many of the core media jobs are personal relations, journalism, publishing, broadcasting, film and many more. When we look at these topics we see a significant co-relation. As the World Wide Web has rapidly increased in the recent years and has gained significance, many individuals have taken up jobs which require constant internet co-relation. Blogging is an example of an internet related job. It requires regular entries of comments, descriptions of events, or interactive media such as images or video. Blogging has brought much recognition as written experiences and articles are posted in order to guide and share information with the world around us. As we move into the commercial world there is a strong relationship between the government and mass media. Their main aim is to educate society and make sure that information about the world’s events reaches the masses. We see very little government contribution in regard to the media, as it is a privately owned source. For example when we look at the American media and how it is controlled by the government, there is very little interaction between the government and the media associates. Due to the fact that the media is controlled by a predominate part of the private industry. This means that the government cannot put their views across to manipulate society in anyway to their advantage. The media is also known to create illusions/perceptions about particular situations or events. However when an individual experiences it for them selves they will see how different it is compared to how the media portrays it. For example, when someone see’s how television broadcasting takes place in reality, they realize that the media may exaggerate the event, in order to create emphasis on the situation. This is only one example of the many events or situations that are exaggerated. Furthermore the media dispelling the illusions may be one of the most important responsibilities of modern education. As media may not portray the data in the way it was, disparities about validity are created. When we look at democratic situations in society, we see a vast gap in the voting percentage and the actual population. Political campaigns spend large amounts of money on promoting their campaigns for a very small population of voters. This creates big advantages to the political campaigns, as they spent large amounts of money on promoting them selves in the media, they will eventually receive a majority of the votes. This shows us that political success increasingly depend on fundraising, usually from well-financed special interest groups, to pay for media advertising. In the age of mass media, Americans have been made to think that democracy means having lots of consumers choices in the marketplace of products, rather than alternative choices in ideology, issues or political leadership in the marketplace of ideas. The pattern of ownership has changed in the media, thus affecting the amount of information portrayed on the television. We see that today generally businesses are no longer family businesses. However nowadays they would acquire special people to handle such delicate affairs. Not to mention specialized magazines and book publishing operations have been launched across the country and these usually have been feasible economic ventures due to the fact that they do not require huge investments in equipment required to produce a daily newspaper. When talking about the media and the commercial world there are various different aspects to it. As the media has suddenly become big in the past few decades we can say that the media and its dynamics have drastically changed. This is due to the sudden enhancement in technology; this has helped us advance out world. For example, the film industry has advanced to an immaculate level, where production has changed along with the mode of production. The theorist has various views on the mass media and their effects on society. Each sociological theorist has a view which they embrace. Functionalist believes that each part of society has a certain function they are to perform in rder for society to function to its fullest potential. They believe that there are particular functions society has to their maximum capacity. Functionalists believe that the mass media helps co-ordinate and correlate between various parts of society by gathering and dismissing valuable information. Our society conforms to a lot that they see in the media. This means that they enforce laws and regulations whic h keep order and control in society. We believe that there is a certain extent of social control which is enforced. When talking about the mass media, functionalist strongly enforce social control over society. Conformity is reinforces the norms and values of society. This taught the new generation how to fit into a society. The media enforced and teaches society the rules and regulations, not to mention they provide social situations of individuals disobeying the laws and regulations. This acts as a reinforcement to conform to society’s rules. For example, cop shows provide an example of social situations where individuals of our society act out and the punishments they receive. This enforces rules and conformity in society. Another aspect is how they are an agent of socialization. As mentioned before children of todays are exposed to vast amounts of the mass media at very young ages, they learn their norms and values form theses sources thus acting as sources of socialization. The media plays a big role in cognitive child development and re-socialization as they provide individuals with the knowledge that they learn and use in the future to come. Finally the last and most predominate role the media provides according to functionalist is entertainment. Besides all the social control and socialization factors, in the end the media is our predominate form of entertainment. This is a source of relaxation and a momentary escape from the hectic world that we live in. Conflict theorist was founded by Karl Marx. He believes that there are two dominate classes in society. One being the Bourgeoisie, they we’re the ruling class that controlled all the assets and controlled the modes of production, they owned most of the properly and land. The second class was The Proletariats, they we’re considered the lower working class. This class had no power at all and worked hard labor jobs which consisted of a lot of manual labor. Conflict theorist states that functionalist have not paid attention to the social inequality that the mass media portrays, that the mass media benefits some more then others. According to conflict theorists the mass media is controlled by only a number of highly influential people. This leads to a very important factor which is media bias. Media bias can incur to massive levels, which can affect society. As the media is controlled by very few highly qualified people, they can deliver their views to the media and create false assumptions about particular opinions. Ownership of the media is in the hands of very few, creating profitability to them as producers and various different industries are interested in putting across messages to the world approach these particular media industry individuals. As seen in Canada the recent trends of the media are starting to change. Fewer people are starting to control larger amounts of the media and what is broadcasted. This is a big disadvantage to society as only their views will be focused on creating large amounts of bias media. When the media is controlled by a small population controlled by few there tends to be less diversity. Deprivation of independent sources of information with non-biased opinions stated. Society is forced to accept what is provided to them. Propaganda will flood the media due to smaller amounts of individuals controlling it For example in Canada, Rogers Communication Inc owns the Toronto Blue Jays, creates sports and entertainment, broadcasts on television, carries the signal to viewers homes via cable stations and finally they sell at Rogers Video stores. The government controls what is presented in the media to a great extent. There are various cases where the government has punished certain journalist for publishing articles criticizing the government and their policies. What happened to freedom of speech is a question many are asking in today’s modern world. The main biased mechanisms are flak, advertising and sourcing. Flak occurs when big corporations frequently attack journalist who write and state controversial articles in the media. This is due to government control and how they do not want negative views about them being distributed in the public. The other biased mechanism is advertising. Most of the revenue earned by the mass media is thru advertising over the internet, television, magazines, newspapers, radio and various other different predominant forms of media. Large corporations pay great sum’s of money to advertise their messages over popular modes of media. This brings in a large sum of the media’s income. Last but not least is sourcing. This method of gathering news is heavily used by news agencies for press releases, news conferences, and interviews organized by large corporations or the government. These sources usually have traces of preferences towards certain policies and regulations. Unofficial statistics are usually not are preferred as official documents due to the fact that they only provide reactions and minority viewpoints that are secondary to that official story. As seen in the data provided about the biased media and how influential it can be, we see that the conflict theorist in summary believe that economic inequality is reinforced due. Further to that, the core value of society is stratified as the media is controlled by a small amount of people creating diversity and portraying socially acceptable and government approved opinions. Interpretive approaches are micro sociology that believes the socialization of individuals’ shapes how society will form and function. According to them each individual’s personality carries an imprint to his unique experience along with the socially transmitted world view. These types of sociologist look into each individual and the reason for each individual’s results along with the factors affecting them. Society is not judged as a whole. They believe that the mass media influences a passive public in common. Symbolic functionalist state that although conflict theorist and functionalist reinforce the fact that the mass media is mainly beneficial to the rich and powerful, not to mention that the mass media is a great reinforcement of core values follow by society. They do not enforce much on the extent to which audience members interpret media’s messages in different ways. Interactionalist state that, the entailments of mass media does not simply change individuals behavior, there are various steps that are used to change societies mind. Consider this question: How much influence does the mass media actually exert over audiences? Great controversy surrounds this question The subject of what influences the mass media involves the link between persuasive media messages and indirect actual behavior. The process of ‘ two-step flow of communication’ must take place. This process involves the communication between the mass media and the audience members. The first process involves respected individuals of society to evaluate media messages. These individuals tend to be highly educated or politically powerful in that community. As their status contains power and authority they usually conduct independent judgment. The second step involves the leaders influence on attitudes and behavior of others around them. This way media’s opinions are filtered by the leaders. This two step process limits the amount of influence on society. If individuals in a society are influenced to perform a certain action is it less predominant within their minds as it has been influenced by the leader. The media influences society to perform a certain action; however the leaders influence will determine whether society will perform that action or not. Symbolic interactionalist represents media through cultural studies. In-depth interviewing and participant observation is used to study how people in a society truly interpret media messages. Cultural studies does not only concentrate on the cultural meaning producers try to transmit, but on the way audiences filter and interpret mass media messages in the context of their own interest, experiences, and values. Sociologist, Stuart Halls states that, audience members take an active part in consuming the products of the mass media. However they filter and interpret the messages in the context of their own interest. In conclusion, the audience will only take in and interpret what they want to. Every individual has a different way of thinking. This implicates that the media does not fully influence individuals. Hall asserts, society takes in the mass media’s information in the context of their own experiences, interests and values. Thus, any in-depth analysis of the mass media must take into the production and consumption of the data. In the initial stages the meaning intended by producers must be studied. Further to that, we also need to study how the audience consumes or evaluates media products. Audience members may interpret media messages in ways other than those intended by the producer. The critical attitude of the individuals exposed to the media reduces the ability to identify strongly with many characters, personalities, and storylines. Age also affects how we relate to the television or various different forms of media. For instance, the senior viewers tend to be selective and focused on their television viewing. In comparison to individuals who grew up with TV cable and a remote control. Individuals in that vein often sift through channels, engage in conversation and do a multitude of things that detract attention to the supposed object of focus. The media does not impact these modes of viewing. This is an example of the media’s effect on society and the extent to which it affects certain individuals. Conflict theorists’ and functionalists’ exaggerate the extent to which the media affects the society. All in all, internationalist filters, interpret, resist and sometimes reject messages that are often presented by the mass media. Feminists are another group of sociologists who believe that women are treated unfairly in society and are discriminated against in various types of male dominated theories. In co-relation to the media, feminists have strong views about how they created gender roles and stereotypes. Women are mostly seen as sexual objects and prizes rather then humans. In addition, women in the media are said to create a stereotype which is affective to many of the adolescents as they create artificial looks and body structures. The media’s power as a predominant socializing agent adversely influences women into these modes of thinking. The media creates stereotypes which portray women as, â€Å"dumb and silly†. This pushes women down the stratification scale in the world as a whole; this is one of the reasons why the glass ceiling was created. The glass ceiling is an expression which states that women can see the top position; however due to gender discrimination, they cannot reach it. It is worth noting that, the media also creates a gender role for women from a very young age. For example, girls are shown on television shows playing with kitchen sets and boys are shown playing football. This demonstrates to children that they have certain roles to play and with this, these roles are embraced at a young age. Not only is there gender discrimination, many women experience racial gender discrimination. This occurs when women in the ethnic minorities are discriminated against due to their gender and ethnic background. Although there have been countless efforts to combat this type of discrimination, women in today’s society are facing large amounts of discrimination, not to mention are being denied the top positions and discriminated in terms of wages. As we have analyzed the various aspects from society to the commercial world, we can say that media has created a distinct change in society. We can conclude by saying that, the mass media is a tool which can cause great change and impact on society largely. When the mass media is related to society as a whole, the media has affected adolescents and children more then any other group. We see that society’s children and adolescents have changed their ways of life in an immaculate level. Researchers say that there has never been such a large amount of change in such a short span of time. Media is to blame for such a large change in society. Although the mass media has afforded society negative instances, there are various high points we can take away from the mere existence of the media. If it weren’t for the media society wouldn’t bee informed about world events and the situations taking place in it. Many individuals criticize the media for it’s over exaggeration and creation of false delusions. However, many forget to give the media credit for the intense and immediate broadcasting around the world. On a whole the media has created many advantages for society and has created a whole new generation and way of life, however on the other hand the media has corrupted the minds of children and adolescents. Not to mention its role in the massive loss of culture and tradition that dates back thousands of years ago. In the end has the media benefited society or corrupted it? How to cite Mass Media Sociology, Papers

Essay On Character In Ragtime El Doctorow Example For Students

Essay On Character In Ragtime El Doctorow Ragtime was a very influential part of the development of jazz. Ragtime became very popular in the late 1800s. Ragtimes distinct style set it apart from the other genres. Syncopation is what defines this art form. This is when the loud accents fall in between the beats. Anything that is syncopated is basically ragtime.One of the most important ragtime composers was Scott Joplin. Like all great artists, Joplin did not restrict himself to this favored art form. Both before the advent of ragtime and after, Joplin composed marches and waltzes, including the syncopated waltzes. Theres more to ragtime than syncopation, while some very good ragtime is not of the classic form. But the lines are often blurred. Ragtimes influence on other musical genres dictates that part of the character of ragtime surface in those genres. The classical composers Charles Ives, Igor Stravinsky, and Darius Milhaud were all intrigued by the opportunities that ragtime offered to express new musical ideas. Joplin himself wrote ragtime operas. As performers began to rag both melody and accompaniment, ragtime began its transformation into jazz. As classic ragtime was meant to be played as written, these artists also moved toward greater improvisation. Jelly Roll Morton recognized the coherence of ragtime but gave it more freedom, especially in the bass line. This resulted in what is known as stomp piano. Charles Cow-Cow Davenport, who pioneered the Boogie-Woogie style, was trained in ragtime but recorded many blues pieces. James P. Johnson was instrumental in moving ragtime toward jazz and blues, creating Stride Piano. Other developments led to the trumpet-piano style of Earl Hines and Teddy Weatherford and to the swing style of Duke Ellington.Some Historians consider ragtime to be the very first jazz style. Although it cannot actually be classified as jazz, ragtime is definitely a very influential part of jazz. In Louisiana at this time there was music everywhere. Ragtime bands and marching b ands were joining together. Mexican bands were also and influence especially in the way the trumpets and horns were played. All this merging of different band sounds was important in the creation of jazz. Eventually the instruments used in marching bands crossed over into jazz instruments. The drums and clarinet filled in for the marching band instruments. New Orleans was such a melting pot for music and culture but it was also a party town. This party scene was also a part of how jazz was molded. The demand for fresh new music was high, which caused musicians to alter and elongate their styles. All the new creations and variations on the music in the end fused into jazz. 2. The blues first emerged as a distinct type of music in the late-1800s. Spirituals, work songs, seculars, field hollers and arhoolies all had some form of influence on the blues. Early blues were a curious mixture of African cross-rhythms and vocal techniques, Anglo-American melodies and thematic material from fables and folktales, and tales of personal experience on plantations and prison farms. After the war, blacks were still slaves to King Cotton, and many found themselves struggling to support themselves working on plantations well into the mid-twentieth century, or struggling to support themselves as sharecroppers or tenant farmers. The blues developed into a distinct form of folk music as a direct result of this. The emergence of the blues coincided with the worsening of the social and economic conditions for blacks in the South. The country blues, usually considered an earlier form of the genre, was actually recorded in the mid-1920s. There are several regional styles of co untry blues, including delta blues from the Mississippi Delta, Texas blues, and Piedmont blues from the Southeast. Country blues was usually recorded by a single male singer, self-accompanied on the guitar or piano, with perhaps an accompanying harmonica or simple percussion. Charley Patton, Blind Lemon Jefferson, Blind Boy Fuller, and Robert Johnson were country blues musicians. Beginning in the 1930s, blues musicians fell under the influence of urban culture, including popular music and jazz. Combos incorporating piano, guitar, and percussion developed, although the country, downhome origins of the musicians were still evident in the music. Major musicians of the 1930s included Tampa Red, Big Bill Broonzy, Little Brother Mongomery, Leon Carr and Scrapper Blackwell, Lonnie Johnson, and Memphis Minnie.After World War II, the use of electrified instruments became inevitable. During the 1940s, some blues bands even incorporated saxophones, although the preference was for amplified har monicas, especially in Chicago, a predominant center of blues recording in the 1950s. Blues from this period is often called urban blues, electric blues, or simply Chicago blues. Important urban blues musicians included Muddy Waters, Little Walter, Elmore James, Howlin Wolf, T-Bone Walker, and B. B. King. Rural blues was an early form of blues. It consisted of more simplistic instruments and tunes. Where as urban blues used different instruments and sounds and was a little classier than the chants from down on the plantation. Rural blues began as just solo singing as where urban blues was a singer accompanied by a band. Blues has changed over the years, whether its rural or urban anyone knows the blues when they hear it. .ub3da1eb47ccfb7a6f65bc3b225a6ddac , .ub3da1eb47ccfb7a6f65bc3b225a6ddac .postImageUrl , .ub3da1eb47ccfb7a6f65bc3b225a6ddac .centered-text-area { min-height: 80px; position: relative; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac , .ub3da1eb47ccfb7a6f65bc3b225a6ddac:hover , .ub3da1eb47ccfb7a6f65bc3b225a6ddac:visited , .ub3da1eb47ccfb7a6f65bc3b225a6ddac:active { border:0!important; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .clearfix:after { content: ""; display: table; clear: both; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac:active , .ub3da1eb47ccfb7a6f65bc3b225a6ddac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .centered-text-area { width: 100%; position: relative ; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac:hover .ctaButton { background-color: #34495E!important; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac .ub3da1eb47ccfb7a6f65bc3b225a6ddac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub3da1eb47ccfb7a6f65bc3b225a6ddac:after { content: ""; display: block; clear: both; } READ: Alexander The Great EssayWords/ Pages : 892 / 24

Behavior and Attitudes essays

Behavior and Attitudes essays ...It is that we are likely not only to think ourselves into a way of acting but also to act ourselves into a way of thinking. (137) Divorce is a major change in a persons life, also an exciting time to move toward new goals and make new commitments. The process of a divorce, I believe is a great example of the attitudes-follow-behavior and behavior-follow-attitude principles. Going through a divorce stirs up mixed feelings of emotion. Some people feel upset, scared, happy, excited, relieved and confused by their situation, regardless if they were the one who initiate the divorce. Due to these conflicting feelings, people try to avoid appearing inconsistent with those around them. They may hide those emotions and use impression-management to appear consistent. In freeing oneself from a marriage, a person also creates a new attitude (self-identity) and goes through the movements of that new role. Though he/she may not feel comfortable going through a new routine, it will eventually feel familiar. By role-playing, we start to behave differently allowing a person to settle into his/her new life and commitments. For example when I first began my divorce, I wasnt sure if it was the right decision due to the fact that we have children, I would be breaking up a family. And financially the children and I would be going into beggar status. However, I did feel excited about being free of all the ugliness that was projected onto my being and being free from physical abuse. I had to get some very destructive thoughts like if only I could love more he would stop being physically abusive or It takes two to fight, out of my mind. I had to readjust my frame of thought and learn that I had rights. And more importantly, my children should be treated better than luggage by their father. If my children and I were going to survive and break this cycle, there had to be some major changes. All I knew to do was ...

Free Essays on MTA Vs Public Transportation

Public Transportation vs. An Automobile Among the many choices we have to make today is that of utilizing public transportation versus an automobile. Some things to consider are cost, environmental effects, freedom to travel whenever and wherever one would like, and personal interaction with others. One important similarity is that both options create jobs for other people; be it the man driving the bus, or the people working hard on the assembly line to build your car, wages are being made. Another similarity is that one must know how to navigate both, using road maps in the car, or route maps for the subway and bus lines. And even though both modes of transportation get us where we need to go, there are advantages and disadvantages towards both. For the typical person earning an average income, cost is one of the largest factors. Public transportation, such as a bus, subway, or train, costs between one to two dollars per ride, depending on where someone lives. When a passenger transfers to another bus or train line, along the same route, they are usually given a free transfer, which is quite cost efficient. The combined fares of the passengers pay for the vehicles, drivers salaries, and also the maintenance and upkeep of the vehicles. A car, on the other hand, requires much more than a dollar or two before one can even hit the road. A person needs anywhere between a thousand dollars for a used car in bad condition, to tens of thousands of dollars for a new and prestigious car. Fees for registering your car, purchasing a license plate, and insuring your car in case of theft or an accident are a few more upfront costs a driver must pay. Let’s not forget gasoline and oil, of which the cost can vary greatly on a d aily basis, and general repairs and maintenance, which can be quite expensive. Last winter, after returning from New York where I did not need a car, I had to purchase a new used car. After paying three thous... Free Essays on MTA Vs Public Transportation Free Essays on MTA Vs Public Transportation Public Transportation vs. An Automobile Among the many choices we have to make today is that of utilizing public transportation versus an automobile. Some things to consider are cost, environmental effects, freedom to travel whenever and wherever one would like, and personal interaction with others. One important similarity is that both options create jobs for other people; be it the man driving the bus, or the people working hard on the assembly line to build your car, wages are being made. Another similarity is that one must know how to navigate both, using road maps in the car, or route maps for the subway and bus lines. And even though both modes of transportation get us where we need to go, there are advantages and disadvantages towards both. For the typical person earning an average income, cost is one of the largest factors. Public transportation, such as a bus, subway, or train, costs between one to two dollars per ride, depending on where someone lives. When a passenger transfers to another bus or train line, along the same route, they are usually given a free transfer, which is quite cost efficient. The combined fares of the passengers pay for the vehicles, drivers salaries, and also the maintenance and upkeep of the vehicles. A car, on the other hand, requires much more than a dollar or two before one can even hit the road. A person needs anywhere between a thousand dollars for a used car in bad condition, to tens of thousands of dollars for a new and prestigious car. Fees for registering your car, purchasing a license plate, and insuring your car in case of theft or an accident are a few more upfront costs a driver must pay. Let’s not forget gasoline and oil, of which the cost can vary greatly on a d aily basis, and general repairs and maintenance, which can be quite expensive. Last winter, after returning from New York where I did not need a car, I had to purchase a new used car. After paying three thous...

Drama- Los Vendidos ( Luis Valdez) Essay Example | Topics and Well Written Essays - 250 words

Drama- Los Vendidos ( Luis Valdez) - Essay Example This oppression entails racial prejudice and inequality faced by Chicanos while trying to achieve their American dream. However, Valdez uses satirical humor to depict these injustices and deliver the message to the audience. A good example of such humor occurs when Sancho responds to a customer’s concerns regarding finding a Mexican with the capacity to work for the government. The play is also impressive as it uses locations such as East of Los Angeles, which is suitable for the historical American setting because Chicanos lived in the region in the 20th century. In addition, Los Vendidos encompasses the use of stereotypes in dialogue to convey the author’s intended message. For instance, the dialogue between Sancho and a customer with regard to the maintenance of the Mexican models is implicit of a stereotype regarding Chicanos’ traditional foods, as well as their conventional work ethic. Los Vendidos’ use of both English and Spanish creates an uneven storyline that requires the audience to find translations to keep up with the story’s

Masters Degree in Jazz Music Essay Example | Topics and Well Written Essays - 500 words

Masters Degree in Jazz Music - Essay Example What makes the situation even more distressing is the lack of recognition from the authorities. The government likes to promote Thailand as a land of traditional music and art. The traditional music is encouraged whereas the more contemporary forms are sidelined. As receiving recognition itself is very difficult in the country, the prospects of studying music are bleak. Further, the perception of music is distorted by the media. There is little or no understanding of the various genres of music even by some of the popular music companies in Thailand. Hence the people of my country do not place artists, especially musicians in high regard. My country, which is a developing one, considers engineering sciences, medical sciences, and other such fields to be more respectable than arts and music. The common misunderstanding of the people of Thailand is that there is no future in fields like music. The outlook is extremely narrow and their beliefs stem from their lack of knowledge of anything outside their immediate career interests. This disturbing misplaced sense of superiority among the supposedly more educated class of professionals in the various fields of sciences is more detrimental to the growth of the young musical talent in the country than anything else. These ideas tend to be passed down from the older generations to the younger ones thereby discouraging latter to seriously consider music as a full-time career. The youngsters shy away from music careers as they are afraid to be thought of lesser than their peers for their choice of career. In countries like the United States of America, children are given a free reign as far as their careers choices are concerned and person’s abilities and interested are given importance to. In Thailand, however, the people are driven by their traditionalist and conservative ideas.  Ã‚  

Buffer Overflow & Rootkits Assignment Example | Topics and Well Written Essays - 250 words

Buffer Overflow & Rootkits - Assignment Example Another reason is the failure of individuals to update their existing protections that render them non-functional. Someone can design a program that can detect a rootkit. A rootkit describes stealthy software that makes it hard to detect the existence of certain programs in a computer. Therefore, to detect one, someone needs to use an alternative and trusted operating system. Designing programs constituting such operating systems would make it possible to detect rootkits. Other ways include signature scanning, difference scanning, behavioural-based methods and memory dump analysis. The behavioural-based approach depends on the fact that rootkits behave in a way different from other programmes (Pleeger, 2012). In signature scanning, an antivirus will detect any stealthy measures that a rootkit might adopt to unload itself or prevent its detection. The difference-based scanning method compares trusted original data from the computer with defective data returning from the API (Application programming interface), a programme building tool. Memory dumping involves dumping of virtual memory, which can then be forensically analysed to capture an active rootkit with a tool called a debugger. It prevents the rootkit from taking any measures to hide itself. However, the overall detection of a rootkit depends on its

Business Analysis Techniques for Strategic Planning

Business Analysis Techniques for Strategic Planning Through a strategic planning an organization defines its strategy, or direction, and decisions making on allocating its resources to practice this strategy such as its capital and people. There are various business analysis techniques that are used in strategic planning such as SWOT, PEST, STEER and EPISTEL. The strategic planning, which indicates the future course of an organization, is the formal consideration involves three key questions; these questions mainly refer to what an organization does, who it deals to and how it excel. Another integral question can be phrased as how to beat competition (Bradford Duncan, 2000). The development of this business strategy is of great importance for organization as the whole structure of organization depends on it. An authentic business strategy development needs an appropriate analysis of the organization and its environment. This analysis must be executed at an internal and external level in order to identify the strengths and weaknesses o f internal environment (organization) as well as threats, opportunities of the external environment. Different factors are assessed in this regard including the economy markets, competition, supplier markets, labor markets, regulatory environment and Technology. Marketing plans and strategies are the tools that are used as helpful in understanding the goals of the business and to develop the activities to achieve them. Strategic Models and tools are employed by marketing participants to analyze marketing decisions. The 3Cs, the corporation, the customer and the competitors, can be employed when beginning a strategic analysis to get a broad understanding of the strategic environment. Different organizations often use it to convey strategic positioning of their market mix. In order to form a market plan to practice a defined strategy, 4Ps, the product, the price, the place and the promotion, can be used. Marketing theories provides the solution for achieving the marketing goals throug h procedure. The basic theory of marketing revolves around Target Audience, Proposition and Implementation. Organizations sum up their objective and goals into mission and vision statement. They are used to formulate objectives and goals. Every organization follows particular organizational ethics, which meant to show how ethically internal or external stimuli are responded by them. Organizational ethics also expresses the values of an organization to its employees and other entities irrespective of governmental and regulatory laws. Organizational Ethics is interdependent with Organizational Culture. Organizational Culture deals with the beliefs and personal and cultural values of an organization, Psychology, attitudes and experiences. This culture is defined as a collection of norms and values shared by group of the people in the organization and the way they interact with each other and with the stakeholders outside organization (Hill and Jones, 2001). A core competency is definit e factor that is seen as being central to the way it by a business, or its works and employees. It carries out three key criteria, it provides consumer benefits, it is not easy for competitors to imitate and it can be leveraged many products and markets. Competitive advantage takes place when an organization acquires and develops an attribute and combination of attributes that allows it to outperform its competitors. A timetable for the implementation of a strategy shows the timing for the each steps of the plan that is pursued to implement the strategies accordingly. The effectiveness, efficiency and economy have to be evaluated so that the success of the timetable can be estimated throughout the implementation of planning and strategy. This paper examines and assesses the different business models, development of strategic planning, its implementation and evaluation of the effectiveness and efficiency of implementation of the timetable of strategic planning of an organization. The chosen organization is Marks Spencer (MS). Marks Spencer is chosen because it is an important and major British retailer, with over 895 stores in more than 40 territories worldwide, over 600 domestic and 295 international stores (MS International Stores MS website, February 2009). It is also the biggest clothing retailer in the United Kingdom, as well as being an up market food retailer, and the 43rd largest retailer in the world as of 2008. (Wal-Mart remains largest global retailer, according to Deloitte survey). Its domestic stores also sell both food and clothing; it has started the store expansion into other ranges including furniture, home ware and technology. In 1998 it was the first and only retailer to make a pre-tax profit of over  £1 billion (BUSINESS | Marks Spencer profits top expectations. BBC News, 1998). The business assessments of such organization of such a big range and with glorious history will definitely be a remarkable addition in the study of business management and business strategic planning. In general terms provide examples (4to 6) and briefly explain them of theories and principles that underlie strategic planning? Every organization comes into being with a strategy, which is called an organizational strategy and aims to provide a guideline to guiding member of the organization. Since the future survival of an organization depends on its strategy, therefore, every organization is commenced with their own strategy. This strategy involves business strategy mainly focusing on development and progress of the organization including internal and external factors as well. An organization needs to analyze the strengths, weaknesses, threats and opportunities that the organization could face while developing strategy, political, economic, social, and technological environment other socio-cultural, ecological, and regulatory factors and environment, informatics, and legal matter are also as important to be analyzed as above factors. For this purpose, therefore, organizations summarize these strategies into their mission, vision and values, which illustrate their business strategy. Provide in outline form, using a diagram a framework which would enable your choice organization to develop its strategy in general terms? The preparatory phase of a business strategic plan relies on planning. At the first, business plan includes Analysis of the Current Situation and Marketing Plan Strategy and Objectives. Marks Spencer requires having analysis of the current situation including past year. This analysis includes analysis of Business Trends, Market Analysis, Competitive Analysis, Market Segmentation, Marketing-mix, SWOT analysis, Positioning analyzing perceptions and Sources of information. Marketing plan Strategy and objectives for next year should also be analyzed including Marketing strategy, Desired market segmentation, Desired marketing-mix, TOWS-based objectives as a result of the SWOT, Position perceptual gaps and Yearly sales forecast. Describe and critically evaluate a small range (3 to 5) of models tools and techniques that could be used to develop marketing for your chosen organization? There are many Marketing strategic models and tools employed to analyze marketing decisions. In order to find a broad understanding of the strategic environment the 3Cs can be used by Marks Spencer. This 3Cs model points out that focus should be on three key factors for success. Three main players must be considered when planning a strategy for business: Corporation, Customer and Competitors. These 3Cs can sustain a competitive advantage in a strategic triangle. From a corporation point of view, strategies are needed to maximize the strengths of a corporation relative to the competition in the area of function that are critical to achieve the success. The corporation does not have to exceed in every function in order to win. If it can achieve decisive edge in one key function, it will ultimately be able to progress its other functions which are now average. In case of swiftly rising wage costs, it is an important decision for company to contract out a major share of its assembly ope rations. If the competitors are not able to shift production so swiftly to vendors and subcontractors, the outcomes difference in cost structure and in the companys ability to cope with demand fluctuations can have integral strategic implications. The cost-effectiveness can be improved by adopting three ways. At first, reduction in the basic cost, exercise greater selectivity such as products offered, orders accepted and functions performed and share certain important functions with other business of corporation and other organization. Since clients and customers are the base of strategy therefore the basic goal is to be of customers interest rather than of the shareholders. This segmentation appears from a trade-off study of marketing costs versus market coverage. There always appears to be a point of reducing returns in the cost versus coverage relationship. The task of the organization is to optimize its range of market coverage, geographically and channel wise. Competitors are l ikely to be scrutinizing the market in similar ways in fierce competition. The effectiveness of a given first strategic segmentation will tend to decline over an extended period of time. It is useful to pick a small group of customers in such situations and reexamine what it is that they really want. A market segment change takes place where the market forces are changing the distribution of the user-mix over time by affecting demography, distribution channels, and customer size, etc. This kind of change is meant to be the allocation of corporate resources to be shifted and the ultimate level of resources committed in the business to be changed. The strategy based on competitor can be built by looking at possible sources of diversities in functions including purchasing, engineering, design, sales and servicing. The power of image and capitalizing on profit and cost structure differences are the ways to achieve the differentiation. I mage can be the merely source of positive differen tiation when performance of product and form of the distribution are difficult to differentiate. In capitalizing on profit- and cost structure differences, firstly, the difference in source of profit may be oppressed, from new products sales etc. Secondly, difference in the ratio of unchangeable costs and changeable costs may also be oppressed strategically. A company with lower unchangeable cost ratio can lower prices in a lazy market and hence gain market share. Another strategic tool that can be useful for Mark Spencer is Porters 5 Forces Model. Porters 5 Forces Model is structural analysis of the market. It rather focuses view of analyzing the strengths and weaknesses of a Market Segment through analyzing the different threats prevail in the market. It is a framework for the business strategy development and industry analysis. It draws upon industrial organization economics to develop five forces that determine the competitive intensity and in the result attractiveness of a market. Porters 5 Forces Model Structureurl.png The Threat from the potential new entrants Profitable markets that submit high returns attract the new firms. Its consequence is many new entrants, which ultimately decrease profitability for all firms in the industry. The profit rate will constantly fall unless the new entrants are not blocked. This is also known as perfect competition. New entrants can be blocked by the existence of barriers in the form of copyright etc. Attractive segment is the one in which barriers for entrance is high while barriers for exit are low. Thus only few new firm ca enter and only non-performing firm can exit easily. Economies of product difference also make an opportunity for small firms to enhance their businesses thus large firms who have their product out in the market in high price, products of low price can affect them. Marks Spencer has been going through the same situation. Brand equity, which refers to the effects of marketing or consequences that accumulate to a product with its brand name compared with those that would increase if the same product did not have the brand name (Leuthesser, Kohli and Harich, 1995). The threat of substitute products or services The existence of products outside of the sphere of the common product boundaries boost the inclination of customers to switch to substitute including relative price performance of substitute, buyer switching costs, perceived level of product differentiation, number of substitute products available in the market, ease of substitution. Information-based products are more flat to substitution, as online product can easily replace material product. There are many reason cause customers to switch to substitute of the product such as substandard product, and reduction in quality of the product. Increase in the features of the product develops the competitive market. Marks Spencer by increasing the features of its products can make the customers stick with their product. The Bargaining power of customers or buyers The customers bargaining power is also defined as the market of outputs such as the efficiency of the customers to put the firm under pressure; it also affects the sensitivity of customers to price changes. Customers concentration to firm concentration ratio, degree of dependency upon existing channels of distribution, bargaining leverage, specifically in industries with high fixed costs, customers volume, customers switching costs relative to firm switching costs, information availability for customers, ability to backward integrate, availability of existing substitute products, customers price sensitivity and differential advantage and uniqueness of industry products are the actors that increases the bargaining power of customers. Large number of supermarkets will provide better opportunity for the potential customers to reach thus it will decrease the bargaining power of the customers. The Bargaining power of suppliers The suppliers bargaining power is also defined as the market of inputs. Suppliers of materials, components, labor and services such as expertise to the firm are source of power over the firm, when there are a few substitutes. Suppliers may possibly refuse to work with the firm or charge excessively high prices for unique resources. Despite the fact that supplier switching costs is relative to firm switching costs, and degree of differentiation of inputs, impact of inputs on cost or differentiation, presence of substitute inputs, supplier concentration to firm concentration ratio, employee solidarity like labor unions and supplier competition and ability to forward vertically integrate and cut out the buyer and Competition among the existing suppliers mainly reinforce the factor. Number of suppliers across Britain will rather diminish this factor for Marks Spencer. The competitive rivalry within an industry For most organizations, the major determinant of the competitiveness of the industry is the intensity of competitive rivalry. Sustainable competitive advantage by innovation, competition between online and offline companies; click-and-mortar -v- slags on a bridge, Level of advertising expense, Powerful competitive strategy and the visibility of proprietary items on the Web all these factor define the competitive rivalry within an industry (Rainer and Turban, 2009). The situation of competitive rivalry is hhigh because there are majorly three rivals of Marks Spencer that provide it a competitive advantage and change its strategic planning. State a variety 7 to 10 of general and marketing strategic options which have been used or are available to the organization of your choice and evaluate the advantages and disadvantages of four of these Product Branded product helps in capturing market as it creates an identity of the firm with that brand. Marks Spencer has been selling out branded product but there is no single of theirs, because owning the brand can exceed the sell of that product. The advantage of owning a product as a brand is that it allows the customers to identify the organization with a particular name. While mostly brand products are supposed to be accessible for everyone as a result of its price. Price Price is another factor that is integral for Marks Spencer. Determination of price that depends on the market situation very much affects the market situation for the firm. An affordable Price of the product can be more successful for the firm. Affordable price offer of the Marks Spencer will allow to everyone to access them easily thus it will generate demand of the products if it could not maintain the supply and demand of the products it will have to suffer in the market. Place The place of selling also makes a difference in the marketing strategy of a firm. Since e-commerce has been so much in practice Marks Spencer can start e-commerce through which it can sell out its products online. Besides this, variety of distribution outlets can also be an option for Marks Spencer as it is a good promotion tool of the product. Placing the products in every distributions outlet may lead the firm to the low market level due to its order of supply. Promotion Promotion of the products must be designed in the way Across the Line. Across the Line promotion of the product provide the opportunity to access the customers at any length. Promotion of the products Across the Line will cost the firm highly as promotion across the line requires in order to meet the promotion target. People Work force or staff must be well trained and professional because a well trained work force increase the productivity of an organization. Marks Spencer is the 43rd largest retailer if it hires professional and trained work force it will definitely hit its economy. Process The standard of the services offered must be of good and must be integrated with customer support. Physical Evidence Physical evidence of a firm especially like Marks Spencer does matter. The overall environment of the firm can provide a pleasant impression on others and results in good sell. Who are stakeholders in the organization of your choice and state the three major ones of these. What affect have or could the major stakeholders have on the strategy that the organization has or could introduce. What considerations should be taken into account to ensure that the three major stakeholders can contribute to the development of the organization strategy through some form of participation? There are number of group of stakeholders of Marks Spencer: employees, customers, shareholders, suppliers, local communities, pressure groups and local and national government. All these above directly or indirectly influence the Marks Spencer in its strategy making. Employees, who are direct stakeholders of the organization, want secure jobs, well and good pay and fair treatment with all employees. Customers, also a direct stakeholder of the organization, want high quality, good service, and good choice of products. Shareholders look for growth and profit. These direct stakeholders can affect the strategies of the organization. If employees are not satisfied or if feel that they are not enough benefits from the offered strategy they can strongly resist it by so many act of barriers such as resignation or boycott from service. Organization understands that in order to keep the customers stick with product it is important to provide them quality products and services in affordable r ate. The customers who want quality product in affordable price with good services would also reject the strategy if found it not in their favor by rejecting the product or switching to another substitute. Shareholders, who are back bone in the economy of the Marks Spencer, possess the shares of the company; organization will want them to have profit so that the stay with them in the business. Thus there will not be any strategy which in any way annoys the shareholders. The contribution of employees, customers and shareholders is equally important for organizations interest. This contribution by them can part in the development of the organizations strategy through expressing their expectation from the organization. These expectations are not just to be of their favor but in the favor of the organization as well because their benefits and profits are interlinked with the success of the organization. In a laymans language define the term vision, mission statement, objective and value and go to provide professional definitions of these giving the source of these. Every organization comes into existence with a definite purpose which is called objective of the organization. This objective varies from organization to organization such as profitable organization and non-profitable organization. The organization expresses its objective through vision, mission statement. Vision: Vision is the intended or desired future statement of an organization or enterprise in terms of the fundamental objective and strategic direction. Vision refers to a long term view, describing how the organization would like the world in which it operates to be. A vision statement provides the organization with an inspiration that is the basis for all the organizations planning. It explains what an organization wants to do. Mission: Mission is the fundamental purpose of an organization or an enterprise, concise describing the reason of existence and path to achieve its Vision. It also draws a future picture of the organization. Values: Values can be defined as the beliefs of an organization shared among the stakeholders of an organization. Values are the means of driving the organizations culture, ethics and priorities. The vision statement is a realistic, credible, and attractive future for an organization (http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html). Mission statement broadly describes the presence of an organization present capabilities, customer focus, activities, and business makeup (Glossary, Strategic Management: Concepts and Cases by Fred David). Provide the vision and mission statements and strategy of your chosen organization and explain how the effectiveness if these can be measured. Marks Spencer has defined its Vision, Mission statement and Values as follows: The Vision Statement The standard against which all others are measured. The Mission Statement Making aspirational quality accessible to all. The Values Quality, value, service, innovation and trust. Marks and Spencer has followed a value price strategy from its origin. Since Marks Spencer has focused on middle class customers, it has continued with the value pricing strategy. Although its most of suppliers have been Britain, which has higher textile manufacturing costs than other developing nations, Marks Spencer was able to maintain its value by developing strong economic bonds with its suppliers. Through its economies of scale in buying, MS has been able to require manufacturers to adhere to strict quality standards and to bargain lower prices for its customers (De Nardi-Cole, 1998). The standard against which all others are measured, as a vision statement thoroughly conveys the objective of the organization, as the organization has set up the standard as an objective of the organization to achieve. It is promoting inspirational standard of the organization in term of products, service, and quality and price. This vision has greatly affected the organization output as a consequence of achieving its objective through this vision. The mission statement of Mark Spencer revolves around its marketing strategy telling about the price of the products that are affordable enough to be accessed by everyone. Values of the organization describe the standard quality and value of products and services following innovation and trust of the customers. Define the term organizational g12 cultural and ethical values and explain the culture and ethical values of the organization of your choice. Organizational culture is an idea which illustrates personal attitudes, experiences, psychology, beliefs and values and cultural values of an organization. It is defined as the specific set of values and norms shared by people and groups in an organization. The organizational culture as well as ethical values is also known as beliefs and ideas about the kinds of goals of the organization and ideas about the appropriate kinds and standards of behavior members of the organization use to achieve these goals. From organizational ethical values develop organizational norms, guidelines, and expectations that prescribe appropriate kinds of behavior by employees in certain situations and control the behavior of organizational members towards one another (Hill, and Jones, 2001). Organizational Ethics refers the way an organization ethically responds to an internal or external stimulus. Organizational ethics and the organizational culture are interdependent. Although, it is similar to both org anizational culture and business ethics on the micro and macro levels, organizational ethics is neither Organizational culture, nor is it alone business ethics which includes corporate governance and corporate ethics. Organizational ethics express the values of the organization to its employees and to other entities irrespective of governmental and regulatory laws. The organizational culture of Marks Spencer is characterized as a reflection of taken for granted fashion the attitude that is shared by the all members of the organization. The basic assumptions and beliefs operate unconsciously among the members and also exist at the organizational level. The assumptions and taken for granted fashion have taken its roots from the basis of the success of organization. Marks Spencer strictly follow code of ethics, a detail document of the ethical codes, in order to get on with its internal matter. The document contains the responsibility of all belong to Marks Spencer and Behavior for customers, colleagues, shareholders and environment have been explained. Besides, there are policies about workplace and Business (MarksSpencer, Code of Ethics, 2010). Explain the term core competencies and critical success factor and state whether these are necessary to the success of the organization of your choice. Has the organization of your choice amended its strategy in response to changes in the current business and economic climate? A core competency is a particular factor that an organization looks as being integral to the way it, or its works, and employees. It performs three key criteria: provides consumer benefits, not easy for competitors to imitate and can be widely leveraged to many products and markets. A core competency can take many forms, such as technical or subject matter know-how, a dependable process and close associations with customers and suppliers. It also includes product development and culture, such as employee dedication. The core competencies are specific strengths relative to other organizations in the industry which supply the fundamental basis for the provision of added value. Core competencies are the organizations collective learning, and involve the way to coordinate different production skills and incorporate multiple flows of technologies. It is an involvement, a communication, and a strong commitment to working across organizational boundaries. Core Competencies of Marks Spencer The core competencies are vital for the existence of Marks Spencer; it is in its sourcing methods, gave it the power to deliver high value, reliable, consistent quality, investors and customers has trusted it, its quality of management was ranked very high, consequently feeling of what good for Marks Spencer was good for the Nation and epitomized the most honest face of commerce. Since the revolutionary change in the business world, Marks Spencer had to suffer a lot. After the crisis of 1999, Marks Spencer has remarkably amended its strategies in terms of products, customers, price and marketing strategy. As a result of e-commerce revolution Marks Spencer amended its strategy and started e-commerce which ultimately changed its marketing strategy. A large number of the same product in the market caused the Marks Spencer to adopt a differentiation way such as own brand products and Premium brand appearance. Since there are so many products out there in the market that is decreasing the sell of Marks Spencer, due to the threat of the substitute product Marks Spencer has reviewed its prices of the product in order to create competitive advantage. Explain how your organization has responded to change in its environment and consider whether this response has effective The change in the product price from Marks Spencer creates a competitive advantage fro it and it is much effective for the organization. The enhancement in the place of its firm can also be beneficial in the way that it is in the access of as many people as targeted. All these response to the environment from Marks Spencer could provide it some space to restore its position in the market. List what you would consider to be the major functional area in generally and discuss the three major functional areas of organization of choice and why this is so. Every business have work within certain functional areas, among them there are few general major functions performed in all businesses including finance and accounts, production and operations, administration and IT support, human resource, marketing and sales, customer services, and research and development. The major functional areas of Marks Spencer are sales and marketing, human resource and administration and IT support. They are the major functional areas of the organization because Marks Spencer is a retailer of goods, its business growth very much depends on the sales and marketing, human resource (the people and the staff serve the organization can make difference in the growth of the organization) and administration and IT support make the business process smooth and successful. Since the competition is so tough in the market, Marks Spencer must improve their major functional areas. How have the three major functional areas in organization been developed to provide it with a competitive advantage? Efficient and good sales and marketing strategy can play an important role to develop a competitive advantage for the organization. Decrease in the price by change in the marketing strategy increases the competitive advantage for the organization. Human resource is such a function that works as a back bone for an organization, skilled and trained human resource of the Marks Spencer can provide a competitive advantage through inputting the best to serve the organization. Administration and IT support has come out as one of the vital function of the organization since organization has initiated e-commerce, it can efficiently perform as support to e-commerce to give competitive advantage to the organization. Discuss how a timetable for the implementation of a strategy could be developed around key milestones. The implementation of a strategy roadmap needs a time table that defines milestones in weekly, one month, three month, and six month intervals. Implementation milestones should be established and communicated to all key business partners, the board of directors, stakeholders and investors, customers, and employees, from day one. The best timetable and milestones focus on at least the following dimensions: customers, competitors, finance, communications, and culture, intellectual property, globalization, governance, leadership, investors, marketing, partners, information technology, products, sales, processes and policies and space and inf

beer :: essays research papers

Imagine that you are sitting on your front porch on a sunny summer afternoon and you ask for a nice cold beer. Then out of the blue your friend rifles a nice big keg of beer at you, which in turn knocks you backward off of the porch. Here’s another image to contemplate. A man tries to force a refrigerator door shut. When he finally thinks he has it shut, the door busts off the hinges and a beer keg rolls out. These two ads for Heineken beer in the new keg cans. These ads end with the catchy phrase the keg can can go where regular kegs cannot.   Ã‚  Ã‚  Ã‚  Ã‚  When you first see an ad like this many questions come to mind : first, where are they going with a campaign like this; second, why would Heineken make cans in a shape of a keg, and why would an ad like this entice me to drink Heineken? To most people this add stirs the mind to wonder why Heineken would make keg cans and these amusing commercials to promote them. The commercials carry the humor for the pure fact to catch the attention of the viewer and make them wonder, â€Å"What if a beer out of a keg can tastes like beer out of a keg?† This is one of the fifteen appeals of advertising, the need to satisfy curiosity. Since this is a new type of container for beer its is an unknown commodity to the viewer. Heineken is also an imported beer which is not consumed by most average Americans, which also adds to the curiosity of the ad.   Ã‚  Ã‚  Ã‚  Ã‚  Another of these appeals which the ad goes to is the need for prominence. Since Heineken is an expensive imported beer. The manufacturers of Heineken most likely think an ad which shows people drinking or around Heineken shows that they hold a higher social stature. Companies make you think if you spend the money you will have the fame and fun. Also these commercials have another of the appeals. The need for affiliation. Now this may not jump out in the ad. It just seems as if it is an idea used by the company very discreetly. Heineken seems to say that if you buy the keg cans you wont be one of the people who try to take kegs with them everywhere. You will be one of the people who have the portable kegs , the ones in a can , and fit in with the â€Å"Heineken† crowd.

Clorox Green Essay

1. To persuade its customers to buy Green Works products, Clorox is striving to change the perception of the ideal cleaning product by showing that a good cleaning product does not need harmful chemicals to be effective. Clorox states that Green Works products are all natural, yet effective as any other non-natural product. Clorox is changing the consumers’ belief that all natural cleaning products are bad by emphasizing that its natural product line is effective and safe. 2. The Clorox Green Works product line appeals to the â€Å"New Green Mainstream† segment. These people are concerned about the environment, but alter their actions and purchases only when it is convenient. The people who buy Clorox’s Green Works products are concerned about the environment, but they are also concerned about the price and how convenient it is to purchase. Clorox appeals to these people by advertising its Green Works line as a natural product that really works. Clorox also provides these products at a price competitive to those of other brands who provide â€Å"Green† products. Lastly, to cater to this segment’s preference for convenience, Clorox distributes its Green Works line through mass merchandisers rather than specialty stores so consumers can buy the product without having to go out of their way. 4. Clorox should consider engaging the negative bloggers directly. By doing this they could gain a lot of knowledge about what they can do to address the bloggers concerns as well as how they can better their brand image. Through developing these personal relationships, the bloggers are lesser likely to continue posting and blogging damaging things about the partnership. The bloggers will feel as though their personal concerns are being taken into consideration and also Clorox can allow these bloggers to be a part of the solution in making sure that Clorox is not jeopardizing the core values of an organization like Sierra Club; core values that all of the members hold in confidence. Ignoring and dealing with these concerns indirectly is most likely only going to add the negative blogging. By ignoring the bloggers, Clorox risks more people joining the bloggers and severely damaging their image when it comes to providing natural products. In other words, they would be risking the opportunity to continue capitalizing on the natural cleaning market. By dealing with the concerns indirectly, they risk adding more fuel to support the bloggers concerns. Also, Clorox could easily miss the true concern the spurred the posts to begin with which would only make matters worse. 5. The endorsements of Sierra Club, the EPA, and Better Homes and Gardens are important to Clorox and the success of Green Works because these endorsements show consumers that the Green Works products are safe. These endorsements show that Clorox is also concerned about the environment and is willing to do its part to help. Clorox is already a trustworthy brand, but with these endorsements, consumers are willing to accept the product faster than without the endorsements because the endorsements create trust. Also, because Clorox is essentially paying the Sierra Club for its endorsement, this has created some negativity and diminished the endorsement’s credibility. By having the U.S. EPA and Better Homes and Gardens endorse Clorox’s new line brings back the trust that was lost when Clorox partnered with the Sierra Club and also shows that not only the Sierra Club recommends Clorox’s products, but other prominent sources as well. 6. No, it does not affect our attitude towards Green Works. We can see why the bloggers are upset that the Sierra Club is receiving money from Clorox, but to us, the Sierra Club and Clorox are in a partnership and that sometimes means sharing profits. Clorox is helping the Sierra Club’s environmental efforts by providing monetary compensation for its endorsement. Although Clorox does produce other products that are made with unnatural products, the Sierra Club has only approved its logo on the Green Works line. Knowing that the Sierra Club is receiving money from Clorox does not affect our attitude towards Green Works because it also received endorsements from the EPA and Better Homes and Gardens, which show us that the Green Works line is a legitimate product line. The affective component of the attitude process is at work here.

The eNotes Blog Remembering Mary Oliver

Remembering Mary Oliver The beloved American poet Mary Oliver (1935–2019) died today, leaving behind a rich and vast body of literary work. Oliver was arguably the most popular poet of her generation, best known for her poems of the natural world.   Her style is quickly recognizable; at once sublime and grounded, her language conveys sweeping spiritual states through tactile and terrestrial detail. In her signature blend of breathless reverence and plain-spokenness, Oliver carries forward the voices of the American literary past: Emerson and Thoreau, Dickinson and Whitman. Oliver was a gifted prose writer as well, producing volumes of prose poems, such as Blue Pastures, and books of insightful essays, such as Upstream. Her slim, lucid volume on poetics, A Poetry Handbook, should be required reading for any poet or lover of poetry. In remembrance of Mary Oliver, we’ve gathered a handful of her poems that offer a glimpse into her indelible contribution to American literature: Music Lessons Sometimes, in the middle of the lesson, we exchanged places. She would gaze a moment at her hands spread over the keys; then the small house with its knickknacks, its shut windows, its photographs of her sons and the serious husband, vanished as new shapes formed. Sound became music, and music a white scarp for the listener to climb alone. I leaped rock over rock to the top and found myself waiting, transformed, and still she played, her eyes luminous and willful, her pinned hair falling down - forgetting me, the house, the neat green yard, she fled in that lick of flame all tedious bonds: supper, the duties of flesh and home, the knife at the throat, the death in the metronome. *** Oliver turns a memory of piano lessons into a meditation on the transformative power of music as well as the tug of time. In a synesthetic twist, music becomes earth, â€Å"a white / scarp for the listener to climb // alone.† The enjambment before â€Å"alone† is both clever and affecting, as is the poem’s unforgettable final phrase, â€Å"the death in the metronome.† Wild Geese You do not have to be good. You do not have to walk on your knees for a hundred miles through the desert repenting. You only have to let the soft animal of your body love what it loves. Tell me about despair, yours, and I will tell you mine. Meanwhile the world goes on. Meanwhile the sun and the clear pebbles of the rain are moving across the landscapes, over the prairies and the deep trees, the mountains and the rivers. Meanwhile the wild geese, high in the clean blue air, are heading home again. Whoever you are, no matter how lonely, the world offers itself to your imagination, calls to you like the wild geese, harsh and exciting -                                                                            over  and over announcing your place in the family of things. *** Like many of Oliver’s best poems, â€Å"Wild Geese†- from Oliver’s volume Dream Work- handles spiritual themes with clarity and directness. Oliver’s speaker confronts the question of belonging, of finding a place for oneself in the vastness of creation. Oliver, ever the poet, offers â€Å"imagination† itself as the key. Morning Glories Blue and dark blue                        Ã‚  rose and deepest rose                                                white and pink they are everywhere in the diligent                           cornfield rising and swaying                                                 in their reliable finery in the little                         fling of their bodies their                                                gear and tackle all caught up in the cornstalks.                        The reaper’s story is the story                                                of endless work of work careful and heavy but the                        reaper cannot                                              separate them out there they are in the story of his life                        bright random useless                                              year after year taken with the serious tons                        weeds without value humorous                                              beautiful weeds. *** â€Å"Morning Glories,† from Oliver’s collection White Pine, beautifully mimics its subject matter. The morning glories, with their tendency to sprawl and entangle themselves, are reflected in Oliver’s lines, which flow ever onward, unhindered by punctuation or line breaks. *** For long-standing lovers of Mary Oliver’s work, today invites us to remember her poems and prose pieces- and the epiphanies and lessons to be found there. For those new to Oliver, hopefully these poems have piqued your curiosity and opened the door to her writings.