Analyzing the Impact of the Audis Daughter Ads to the 51st Super Bowl

Analyzing the Impact of the Audi's Daughter Ads to the 51st Super Bowl Audi’s â€Å"Daughter† Anyone who watches the news or goes on the internet or even just has friends knows that the United States is going through tough times now. A change in the presidency has put people in arms and riots and marches have broken out all across this great land. This nation has never been more divided. Which is what fueled many ads for the 51st Super Bowl including Audi’s â€Å"Daughter†. As a young blonde girl races through the street against her male friends, her father voices over his thoughts of the importance of her. He worries over how he will tell her what she is worth, specifically as a woman. She wins the race, and the father hopes for a future where people are not judged by their gender but by who they are on the inside. As the United States has broken out in multiple women’s marches across the country there is no better time than now to come out with a commercial that promotes women. As we dive deeper into this commercial and discover why it is popular we first must look at whether it is a central route or peripheral route. Because of the main message behind the blog and how it makes the audience feel I believe that it is a central route. There are no famous people or comical jokes, it’s a deep message that the audience gets behind. I feel that when ads try to go down this â€Å"route† they can either be a hit or miss. You can make everyone like your commercial if you add in a lot of famous people, beautiful pictures, or comedic effects. But if you have a deep message and most people don’t agree with it, then your commercial is surely going to fall flat. We all have â€Å"attitudes† towards ideas, specifically political ones like feminism. Luckily â€Å"girl power† is very strong right now, and the majority attitude towards it is a positive one, which is why this ad is popular. This commercial is definitely not about the â€Å"steak† and it’s not really about the â€Å"sizzle† either. We only briefly see the car at the end of the ad, the commercial is more about what that brand is for. Like coke is for happiness and friendship, Audi is for specifically â€Å"Equal pay†, and it also generally gives us the feel that it is for equality. That type of brand is something that people can get behind since they feel like they too are promoting equality. Which is why this commercial on is fulfilling â€Å"self-actualization† on Maslow’s Hierarchy of Needs. We want to good people who change things in the world and make it for the better. And if we join this ‘brand’ we can say that we are changing the world. This ad has positive oriented motives. It gives us a sense of hope as the man is at first worried that he won’t be able to tell his daughter all that she is truly worth, but then as the ad plays through he dreams of a day where girls are not worth any less than guys, and considers that that day is almost here. All of us has a mother or sister, if we are selves are not girls. When we consider our interpersonal influences we are all affected by equal pay and gender equality. And our culture, especially at this time in our nation’s history, is really pushing for it too. It might not seem obvious that an ad is more than just funny jokes or famous faces. Whether serious or funny, ads do things for a reason. They research their target audience thoroughly and strive to get into their mind and give them something that the viewers themselves didn’t even know what they wanted. We could have just gotten videos of women’s marches and Audi cars driving through supporting the events. Audi could have come out with so many other options, but instead, they gave us a father worrying about his young daughter. It’s almost like a call to action. She’s young, and she doesn’t realize that she may be worth less than her boy counterparts, but she doesn’t have worry about that. Because we can fix it. And that is what Audi sold to their audience.

Terrorism and just war Essay Example | Topics and Well Written Essays - 1250 words

Terrorism and just war - Essay Example Acts of terrorism involves arousing fright amongst the target population so as to push a particular political, social, cultural or a religious motive. The methodology for this involves killing random people. In the modern history, the usage war over terrorism has become a commonly used geo political jargon. The popularity and acceptance of this term within itself suggests the global feelings against terrorism. The random victims of terrorism are often referred to as innocent people who are disassociated with the cause of terrorism. The just war theory suggests the idea of innocence of the victims as a decisive factor in justifying a war. This innocence of the victims is the elements which make an act of terrorism unjust over a war wherein only soldiers involved are targeted. The larger philosophy of this innocence has to be however further analyzed. The thesis of this paper is that the concept of innocence of the victims of terrorism does not make terrorism theoretically unjustified as compared to that of war. It must be noted here that the paper does not intend to justify terrorism as a theoretically acceptable norm. â€Å"Just war theory provides normative content for ethical arguments about the resort to and conduct of war on the assumption, distinct from realism, that morality has a place in international politics—although like realism, it assumes that war is an enduring feature of world politics† (Crawford, 2000). It has been observed by several philosophers that the idea of innocence of victims as proposed by the Just war theory is often misunderstood (Walzer, 2006). Interestingly, the very word innocence provokes sympathy among the observers of war. For instance, the September 11 attacks on the World Trade Centre killing ‘innocent’ people was taken up quite sentimentally by the rest of the world. However, it must be understood that the meaning of the term ‘innocent’ proposed by the just war theory is quite differen t from that of the common perception of the sympathizers. It more or less means disassociated in the theoretical context. In other words, the word innocent in the war context refers to people who are not officially appointed by the system in war to engage in the war. In the context of a war between two countries, the people who are engaged are the soldiers who designated for the war by both the countries. All the other civilian people of both the countries enjoy the immunity of ‘innocence ’(Walzer, 2006). Theoretically just war is conceptually where only these soldiers are targeted and not other civilians. On the other hand, an act of killing people who are not directly involved in the cause is considered to be unjust and is termed terrorism (Walzer, 2006). Thus it is the nature of the victims that draws the line between a just war and an act of terrorism. In broader sense the nature of the victims is decided by their innocence as perceived by the just war theory(Walzer , 2006). However, the reality is that there are conceptual errors in the ways in which the whole theoretical concept of innocence is perceived by the critics. For instance, in the case of a war between two countries there are many soldiers who get killed who necessarily were physically engaged in the battle. There will be a wide range of services associated with a soldiers’ team who are victimized to death while supporting the team in the war front. However, these people do not

Pain management and hypnosis Term Paper Example | Topics and Well Written Essays - 2000 words

Pain management and hypnosis - Term Paper Example In such a way, the analysis will begin by attempting to define hypnotherapy and proceed to discuss the ways in which the practice of hypnotherapy is beneficial to the individual suffering from pain. As a means to accomplish such a task, a variety of medical journals and sources will be utilized so that a thorough and thoughtful analysis can be drawn as to overall efficacy of the practice within the context of medical treatment. The definition of hypnotherapy is of course itself a necessary step in seeking to understand what specifically the practice entails and what it does not. Due to the fact that a great deal of societal misconception continues to exist surround the use and application of hypnotherapy, there remains a great deal of unnecessary and ill-conceived biases with regards to its implementation. For purposes of the medical community, hypnotherapy can simply be defined as, â€Å"the use of hypnosis as a therapeutic technique†. Due to the simplistic nature of the defi nition, it leaves itself open to a broad variety of interpretations. As a means of countering this, hypnotherapy, as discussed in this brief analysis, will refer to the use and implementation of therapeutic hypnotic techniques by a licensed and trained physician. Within the more rigid construct that has been lain out above, one can understand that little room for interpretation of the means by which hypnosis will be achieved as a function of therapy exists. Such a rigid definition is itself highly necessary due to the level of misunderstanding and societal misconception surrounding the term. Though it is not the purpose of this brief analysis to engage the reader as to the incorrect societal and cultural interpretations of hypnotherapy that exist, the reader/researcher should at the very least be mindful of their existence as should the recommending/prescribing healthcare professional. When one considers the applications for hypnotherapy there are vast. Many individuals undergo hypn otherapy as a means to rid themselves of a bad habit, to face difficult or painful memories, or as a means to self enrichment or betterment. Many of these forms of meditation do not have roots in medical treatment (Patterson et al 2010). As such, this is one of the reasons that hypnosis as a therapy has had an uphill battle to achieve a degree of credibility. Whereas when one goes to an orthopedist, there is only one type of orthopedist that is offered - a medically licensed and rigorously trained medical professional. Such is not the same case for a hypnotherapist. Due to the fact that many different levels of hypnotherapists exist, it has been a common misconception that the practice itself is somehow associated with a pseudoscience that provides limited results if any. However, the fact of the matter is that if administered by a licensed professional, hypnotherapy itself can be a powerful tool in seeking to provide a level of pain management that traditional medicinal means canno t and with few if

Jonathan Edwards and the Puritan Mind Essay example -- essays papers

Jonathan Edwards and the Puritan Mind If one were to study the idea of Puritan thought through only the reading of these three works of Jonathan Edwards, one could probably gather a good idea of the inner workings of the Puritan mind. These three works do well to disclose to the reader the inner and outer workings of Jonathan Edwards. The Personal Narrative displays to the reader Jonathan Edwards' view of himself as he progressed through life, and the ideals and the things that were most valuable to him, and the things that were a hindrance to himself. The sermon A Divine and Supernatural Light exhibits the nature of Jonathan Edwards' intellectual mind, and the view of expository preaching that he and the Puritan mind may have held and endorsed. Finally, Sinners in the Hand of an Angry God shows Jonathan Edwards' passion for people to come to the same understanding of God as he (and most other Puritans) held. Through these three literary pieces we will see how the Puritan mind struggles with the goals of inner and oute r piety, and how they concern themselves with the eternal position of their soul. Jonathan Edwards, as a model of Puritan life, lived a life that concerned itself greatly with appearing and feeling godly. Most of the Personal Narrative shows Edwards in a struggle between delighting in God, and returning "like a dog to his vomit," (176) and going the way of sin. It seems, though, as Edwards grew in his faith, his concern for piety grew even further. At several points in his life he decided to "part with all things in the world for an interest in Christ" (177). Edwards struggled to delight himself in the things of God and surround himself with those things, often shutting other things out in order that he ma... ... salvation as some liberal theologians would suggest to us. In conclusion, Edwards paints a very unmistakable picture of how a Puritan mind works through these three essays/sermons in this book. Puritan thought is seen as very pious, reflective, spiritual, works-based, concerned about their salvation, and exclusive in nature. Edwards offers a three-dimensional view of how his mind works through the narrative of his personal life (Personal Narrative), the work of his intellectual mind (A Divine and Supernatural Light), and the passion of his soul (Sinners in the Hands of an Angry God). Being a student of theology, I found it an interesting insight into how his mind worked, in seeing Edwards' view of God. I am a firm believer in understanding people and their motivation by looking at their understanding of God. Edwards was an excellent example of the Puritan mind.

Literature Review Train Travel Essay

In order to conduct a thorough review of train travel it is important to first place my own work within the wider context of the existing knowledge in relation to this topic. By looking at studies which have already been conducted it is possible to observe questions which remain unanswered in this field and to look critically at existing literature in order to give my personal study a greater sense of purpose and to ensure that it makes significant contribution to the field. Social Construct of Train Travel A particular area of study relating to train travel which seems interesting to me is that which is pointed out by Watts (2008). In her paper she examines the social, imaginary and material work involved in making a journey by rail. Following ethnographic research consisting of quotations and photographs the author argues that rail passengers are spatially distributed when they make a journey by train. In her analysis she points out that a great deal of research has been conducted into the way in which time and space are constructed in society, however few researchers have conducted a specific analysis of the items and people involved in this creation. As a result this is an area I am keen to investigate as the way in which time and space is created is an area which invites more specific investigation and simultaneously this topic in relation to train travel has had little academic attention. Therefore by investigating this topic I feel I would be able to fill a gap in existing research. A further article which builds on this notion of the social construct of travelling by rail is that of Bissell (2008). In his study he looks at â€Å"some of the fluid relationships between everyday visuality, materiality and mobility through practices of contemporary railway travel in Britain† (1) The article looks primarily at the visual issues in train travel including the interior of the carriage and the landscape viewed through the window in relation to how these affect the perceptions of time, space and location throughout the journey. Such a take on train travel is something which I am very interested in and by using the conclusions made in this paper I would be able to add to the cannon of debate on this topic to contrast the findings of this study with those from an American perspective, to broaden this debate into a multi cultural arena where it may be the case that a vastly different social construct is created through train travel. This notion is extremely interesting to me and is one which, as it is yet to be developed from a transnational context, would therefore allow me to add to the academic body of knowledge on this topic. Train Travel for Business Along with the social construct of train travel another area which much literature has been conducted into is train travel in relation to alleviating problems for businesses. As train travel is often undertaken by business professionals who may need to get from two areas which are relatively far apart and are both subject to high levels of street congestion the degree to which train travel is an effective way for businesses to get to different locations for meetings or negotiations I feel therefore is an important one. One paper which has done this in relation to the relative effectiveness of train travel versus air or road travel for businesses is that of Bhat (1995). In his paper Bhat deploys an extremely qualitative and thorough evaluation of what he terms the ‘independence of irrelevant alternatives’ (IIA) in order for him to be able to come to the conclusion that different approaches to this topic elicited a different set of results. As this paper had a heavy weighting on the effectiveness of specific models in investigating this topic I feel that one way in which it can be improved is to select an approach or a model from the outset, and then stick with this throughout in order for the conclusion to be more orientated around the travel mode as opposed to the model itself. Nonetheless this paper does point out to me that the heteroscedastic model is superior to both the multinomial logit and nested logic models in the quality of results it is able to generate and therefore it will be worth me bearing this in mind when I come to conduct my own research. Another paper on a similar topic to this explores the relationship between the timing of your journey and the choice of which transportation mode you take. Conducted by Nurul Habib et al. (2009) this paper conducts a correlational analysis of these two decisions and comes to the conclusion that unobserved factors contributed to both the decision of which time to undertake your journey and which transport mode to take. Something I found particularly helpful about this paper was that it pointed out the tendency for congested peak travel periods to expand which is a phenomenon known as ‘peak spreading’. As this paper provides empirical evidence for this notion is therefore justifies further investigation owing to the importance of travel between cities in today’s society. Similarly, as this paper utilises a multinomial logit model, a discrete-continuous econometric model and a continuous time hazard model the issues relating to the effectiveness of these models has been highlighted to me as an area I will need to conduct a further amount of research in to in order to ensure that the method I ultimately select is effective in generating reliable results. Along with this issue of which model to apply to my research a study by Kroes and Sheldon (1988) point out another issue I should be aware of when conducting research into train travel. In their article they conduct a review of the stated preference method in the transport sector by another of other academics and assess the value of using this method in comparison to other similar methods to assessing why people have selected the particular mode of transport. As this article covers a range of other train transport related studies it therefore is useful in assessing the literature in this field as a whole as it has a rather broad scope. By looking at the individual studies and the successful and unsuccessful elements of them I am therefore able to select a method which suits my particular study most aptly and as a result conduct a thorough and exhaustive investigation into my chosen area of train travel. Travel Time Key names in the field of rail travel include Laura Watts and David Bissell. Something which they have both written about is the notion of travel time in relation to passenger experience. In a study by Watts and Urry (2008) the authors attempt to provide evidence to dispel the myth that time spent travelling is wasted and dead. In order to encourage funding into travel projects the authors propose that rather that attempting to minimise travel time, by linking the notion of travelling with activities and fantasies they therefore suggest that the perception that travel time is wasted is therefore incorrect. Through looking at activities such as engaging with other passengers, accessing wireless networks, views out the window and using items you have packed in your bag they therefore provide evidence which ultimately represent travel time as a useful being of time where practical and fantasy activities can be indulged, thus encouraging investment into travel projects and infrastructures. I find this research particularly useful as it has called for a revaluation of previously taken for granted attitudes towards travelling by train. By looking at the topic more broadly and dispelling common misconceptions the authors are able to create an article which both covers brand new ground and gives attention to an under investigated issue. The theoretical approach they establish therefore is something I wish to build upon in my own study as the issue is so recent it therefore is yet to have any support or criticism surrounding it. A further study by Bissell also investigates this topic however from a different perspective. Bissell (2010) looks at the notion of community and atmosphere within a train carriage. He notes something which I find interesting, that there is a certain atmosphere within a train carriage which has a powerful effect on the traveller in terms of a reticent passivity which contradicts a set of forces which work when travelling by train which prime an individual to act. As far as I am aware this societal approach to the atmosphere on a train carriage has only been conducted in relation to psychology and obedience before and therefore it is very interesting that Bissell has looked at it within the field of transport. Whilst I feel that this study is extremely relevant and is something a great number of people may be able to relate to some criticism I have is that the notion he is describing is extremely intangible and whilst he does provide extensive primary research as evidence the atmosphere is difficult to pin and down and evaluate scientifically. Another study on this topic is that of Ole (2009). This study looks at the idea of mobility in urban areas. The author describes the tendency for modern cities to be represented not just by their static venues but also by their transit spaces and argues that there should be a re configuration of the way in which identities of place are conceptualised and that transit spaces ought to become a location for meaningful interaction and pleasure. As with the Watt and Urry article this paper calls for a revaluation of the attitudes towards train travel and therefore provides a useful framework which forms a base upon which it would be possible to build upon and expand in my own study. Conclusion Throughout my literature study I have been able to identify the key theorists in the field of train travel and highlight some potent and relevant issues in this area of study. By looking critically at research which has already been conducted I am now able to ensure that my own study brings new ideas into academic discourse and that my investigation does not cover ground already subject to analysis. The gaps I have noted and other observations made throughout the body of my text therefore now place me in an ideal position to be able to come to a conclusion based on relevant research which will be will informed and critical in its scope. Works Cited Bissell, David. â€Å"Visualising everyday geographies: practices of vision through travel-time† Transactions of the Institute of British Geographers 34 (2008) 42- 60 Bissell  David. â€Å"Passenger mobilities: affective atmospheres and the sociality of public transport.† Environment and Planning D: Society and Space 28 (2010) 270- 89 Bhat, Chandra. â€Å"A heteroscedastic extreme value model of intercity travel mode choice.† Transportation Research Part B: Methodological 29 (1995) 471- 83 Kroes, Eric P. and Sheldon, Robert J., â€Å"Stated Preference Methods: An Introduction.† Journal of Transport Economics and Policy 22 (1988), 11- 25 Nurul Habib, Khandker, Day, Nicholas, and Miller, Eric. â€Å"An investigation of commuting trip timing and mode choice in the Greater Toronto Area: Application of a joint discrete-continuous model.† Transportation Research Part A: Policy and Practice 43 (2009) 639- 53 Ole, Jensen B. â€Å"Flows of Meaning, Cultures of Movements – Urban Mobility as Meaningful Everyday Life Practice.† Mobilities 4 (2009) 139-58 Watts, Laura. â€Å"The art and craft of train travel.† Social and Cultural Geography 9 (2008): 711- 26 Watts  Laura and Urry  John. â€Å"Moving methods, travelling times.† Environment and Planning

The Wonders of Owning a Dog - Free Essay Example

Sample details Pages: 1 Words: 311 Downloads: 1 Date added: 2019/10/10 Did you like this example? Introduction I once had a very negative attitude towards dogs. However, my perspective changed after watching the animal in action. A dog is an animal that desires to spend most of the time with its master irrespective of the geographical location, unlike human friends. They may be messy during their early stages of life, but it only takes them a little training before they can adapt to the ways of men. Afterward, the master becomes the Puppy’s greatest friend not to mention of its full dependence on him for food and shelter. Within the course of this association, the two develop a powerful bond that defines them to be beyond a master and a pet. Concurrently, people begin defying the cultural norms such as instructions by the pet experts against sharing beds with pets. Mutual love develops and soon the two become inseparable to the point of even spending the nights together. The little animal soon begins to ignore everyone else around him and concentrates on the master. It is surprising how the animal fails to eat or drink for days in the absence of its owner. At this point, it dawns on me that it is indeed true that a dog is a man’s best friend. Sometimes, one cannot concentrate on their studies all in the name of getting back home and reconnecting with the pet. Conclusion To sum up, it is an interesting friendship that goes beyond scientific explanation. Besides, it is interesting how quickly the animal adapts to the ways of men within a very short span and makes its way to the heart of the master. A dog is a friend that one can count on no matter the situation. Its love is beyond explanation, and I came to understand that they simply want to please their master and make him feel good and loved. Don’t waste time! Our writers will create an original "The Wonders of Owning a Dog" essay for you Create order

The Environmental Management Issues Of Shivaji University...

4) MAXIMUM ENERGY CONSUMPTION AREA IN UNIVERSITY CAMPUS (% CONSUMPTION) The environmental management issues are one of energy management, which require to be looked at by facilities managers as part of their support to their organization s efficiency and well-being. In majority of higher educational institutions, Overall energy consumption is significant due to their large number of buildings. For accomplishing the energy performance of buildings significant targeting and monitoring of energy consumptions needed. Shivaji University is selected for analysis the energy consumption area in university campus. Shivaji University is located on the border of the historic township of Kolhapur (Maharashtra) India. Shivaji University is sited in green surroundings which spread over a 356 hectare area. Shivaji University, Kolhapur developmental activities and progress increase the energy demand by uses about 5333 KWH of electricity per day for their operation. The Energy consumption pattern of Shivaji University campus has been explained from March, 2008 to Mar ch, 2011 and a results were observed to show the electricity use pattern in the last three years. The different study areas of University campus are as follows. I. Departments: There are about 39 departments. For data collection all the departments have to be considered as well as monthly electricity bills. II. Laboratories: All Science Departments have one or more laboratories with an organized row of instrumentsShow MoreRelatedChemical Hazards43022 Words   |  173 PagesBack Next xxii Index Back Next National Disaster Management Guidelines Chemical Disasters (Industrial) i Index Back Next ii Index Back Next National Disaster Management Guidelines Chemical Disasters (Industrial) National Disaster Management Authority Government of India iii Index Back Next iv Index Back Next Member National Disaster Management Authority Government of India ACKNOWLEDGEMENTS I am thankful to the